Beauty Care: Chanel Golden Beige Rouge Allure Laque Review & Swatches

Golden Beige (90)

Chanel Golden Beige (90) Rouge Allure Laque (2020) ($45.00 for 0.18 oz.) is a light-medium orange with moderate, warm undertones–balanced between red and yellow undertones–paired with a lightly, metallic pearl.

Semi-sheer, somewhat buildable pigmentation
Lightweight, thin, spreadable
Applied fairly evenly, set quickly, comfortable to wear
Long-wearing (5.5 hours before breaking down), lightly hydrating

FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).

Top Dupes

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These are the dupes the editor has pulled but not yet rated and officially entered.

Anastasia Orange Blossom (LE, $18.00).
Estee Lauder Languid Love (P, $32.00).
Estee Lauder Sweet Crush (545) (P, $32.00).
Anastasia Guava (LE, $18.00).
NARS Embrasse Moi (LE, $28.00).
MAC Tangerine Dream (P, $19.00).

Formula Overview

$45.00/0.18 oz. - $250.00 Per Ounce

The formula is supposed to have "ultra-intense colour with longwearing satin shine in one swipe" that lasts up to "12 hours" and is comfortable for up to "8 hours." The majority of shades I tested had more medium to semi-opaque coverage in one layer, which could be built up by applying a second layer.

The consistency felt more emollient and like a liquid lip balm initially, and within 30 seconds, it transformed to something slightly thicker, denser, and tackier, which helped to keep the product in place better. I also felt like over time, the color seemed to look more even and was less likely to sit in my lip lines, but this could take an hour or longer to be visible.

It was felt rather lightweight and had more of that "satin shine" the brand claimed after an hour or two of wear, and it felt significantly less tacky. There are other formulas on the market that have a similar start and finish in feel (going from something thinner to something thicker and tackier), but the tackiness wearing down faster with Chanel's formula ended up reducing longevity significantly.

The color lasted between five and seven hours with deeper, more pigmented and brighter shades lasting longer than lighter ones. They did not survive that well through a meal, and for something that is marketed as lasting up to 12 hours, I'd expect better survivability. They were very comfortable and hydrating to wear, though, and they left my lips in better condition after wearing different shades over a few days. They had a floral scent but didn't yield a noticeable taste for me.

And no, these are nothing like the previously-released Rouge Allure Laque formula. The older formula has more like a literal liquid lipstick, so it was creamier, thicker, and the formula didn't change or set after a minute or so; at most, it wore down to a more satin to semi-matte finish after a few hours of wear (as any glossier lipstick might). While they share the same name, they're really different types of formulas.

Browse all of our Chanel Rouge Allure Laque (2020) swatches.

Ingredients

Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.