Beauty Care: ColourPop Claim It Blush Review & Swatches

Claim It

ColourPop Claim It Pressed Powder Blush ($12.00 for 0.28 oz.) is a darker peach with strong, warm orange undertones and a matte finish. It didn’t swatch well, but it applied so much better, which is typical of my experience with this blush formula (so weird).

Semi-sheer to medium, buildable coverage (as marketed)
Silky-smooth, lightly powdery in the pan
Picked up well with brush, applied evenly, blended out nicely
Long-wearing (8 hours)

FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).

Top Dupes

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These are the dupes the editor has pulled but not yet rated and officially entered.

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Tom Ford Beauty Sundrunk (Left) (PiP, ).
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Makeup Geek Bliss (P, $10.00).
Benefit Dallas (2020) (P, $17.00).
ColourPop Double Bubble (LE, $8.00).
Tarte Slay Bells (LE, $29.00).
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ColourPop Golden Hour (LE, $12.00).
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Formula Overview

$12.00/0.28 oz. - $42.86 Per Ounce

The formula is supposed to go on "smoothly" and have a "natural and healthy flush" that has "long wear" and "can be layered to your desired intensity." It is a lightly to moderately powdery powder blush with semi-sheer to semi-opaque, buildable color payoff. The consistency has a drier, thinner feel and though it feels silky to the touch, I found it the type of powder blush can be tricky to blend out evenly on the skin, depending on one's skin type or base preferences. The drier the skin/base, the better the formula would blend, but any natural oils or slip caused the blush to go on unevenly and was difficult to blend out. The wear was between seven and eight hours on me on average.

Browse all of our ColourPop Pressed Powder Blush swatches.