Beauty Care: Tower 28 Dream Hour BeachPlease Review & Swatches

Dream Hour

Tower 28 Dream Hour BeachPlease Lip + Cheek Tinted Balm ($20.00 for 0.158 oz.) is a vivid–nearly neon–cotton candy pink with strong, cool blue undertones and a natural finish that looked dewy but wasn’t overly tacky.

Medium, buildable pigmentation (naturally sheered out, as marketed, despite appearing more pigmented in one layer)
Lightly creamy, moderately emollient, smooth
Applied well over bare skin + on top of foundation with fingertips or brushes
Long-wearing (8 hours before fading visibly)

FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).

Top Dupes

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Anastasia Sugar (PiP, ) is more shimmery, warmer (95% similar).
Dior Pink (001) (P, $37.00) is more shimmery, warmer (95% similar).
ColourPop Natural World (LE, $7.00) is darker (95% similar).
ColourPop Petal Pusher (DC, $10.00) is darker (95% similar).
NARS Power Play (LE, $30.00) is warmer (95% similar).
Fenty Beauty Bikini Martini (P, $20.00) is more shimmery (95% similar).
ColourPop Flower Power (LE, $12.00) is more shimmery, warmer (90% similar).
Moira I Miss You (P, $8.50) is darker (90% similar).
Urban Decay X-Rated (DC, $26.00) is more shimmery, warmer (90% similar).
Anastasia Babe (PiP, ) is more shimmery, warmer (90% similar).

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Formula Overview

$20.00/0.158 oz. - $126.58 Per Ounce

The formula is supposed to have "buildable color" with a "luminous, second-skin finish" that can be used on lips and cheeks. They seem quite pigmented initially, but they are more buildable coverage than they are intense coverage as the moderately emollient consistency readily sheers out in practice. This is likely how most people want their cream blushes to work, as it makes the formula easy to work with as it's quite blendable but can easily be built up for higher coverage where needed.

As a cream blush, the finish was dewy, but it had dried down and no longer felt emollient to the touch, which yielded better longevity on my skin. The formula sings as a cream blush, which would be the purpose I'd recommend these for. They applied evenly and blended out nicely on bare skin as well as over foundation as it did not lift up base products. They lasted around eight hours for most shades before fading--not sliding--on me.

As a lip product, the finish was less dewy and looked more satin. They're weaker as a lip product than a cream blush as the product was more prone to separating along my lip lines or catching on imperfections with so-so wear. They were comfortable enough to wear, as they were thin but not clingy, with color that lasted two to three hours. I did not find it hydrating as a lip product.

Browse all of our Tower 28 BeachPlease Lip + Cheek Tinted Balm swatches.