Beauty Care: Rose Inc Then I Knew & Their Union Lip Creams Reviews & Swatches

Then I Knew

Rose Inc Then I Knew Lip Cream ($28.00 for 0.13 oz.) is a deep berry with cool undertones and a satin finish.

Opaque pigmentation in one layer
Lightweight, mousse-like consistency
Spread evenly, comfortable to apply and to wear
Long-wearing (6 hours), non-drying, slightly uneven fading over time

FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).

Top Dupes

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These are the dupes the editor has pulled but not yet rated and officially entered.

Urban Decay Acai (P, $19.00).
Make Up For Ever Daring Mulberry (218) (P, $23.00).
Anastasia #10 (Vol. 1) (PiP, ).
MAC Babes and Balls (LE, $19.00).
Sephora Mulberry (P, $14.00).
Pat McGrath Deep Orchid (P, $38.00).
MAC Joie de Vivre (P, $23.00).
Charlotte Tilbury Hel's Bells (P, $37.00).
Bite Beauty Acai Smash (P, $24.00).
ColourPop Doin' Fine (LE, $7.00).

Formula Overview

$28.00/0.13 oz. - $215.38 Per Ounce

The formula is supposed to be "pigment-rich" and have a "soft-matte finish" that "lasts" and "doesn't crack or flake." The consistency was more of an airy, mousse consistency--not like a tradition liquid lipstick but thicker (physically) while maintaining its more lightweight feel applied.

Some shades were fully opaque in one layer, while others were more medium to semi-opaque in coverage and could be built up to full opacity with a second layer. Similarly, I experienced some shades that were more of a soft matte finish from the get-go while abouut half required blotting or about an hour of wear before they wore down to a soft matte finish.

The darker and richer shades tended to look the best applied, as the lighter shades were more prone to emphasizing lip texture, settling noticeably into lip lines, and the like.

Most shades lasted four to six hours on me with the darker/richer shades (like reds) lasting longer than others, but the formula was non-drying rather than noticeably hydrating over time. They did not wear down as evenly as ideal, though, as they tended to settle into lip lines over time.

Browse all of our Rose Inc Lip Cream swatches.

Ingredients

Then I Knew

PPermanent. $28.00.

C+

Product

Pigmentation

8.5

Texture

Longevity

-0.1

Application

79%

Total

Their Union

Rose Inc Their Union Lip Cream ($28.00 for 0.13 oz.) is a vivid, medium-dark fuchsia pink with subtle, warm undertones and a semi-matte finish.

Opaque pigmentation in one layer
Lightweight, mousse-like consistency
Spread evenly, comfortable to apply and to wear
Long-wearing (5 hours), non-drying, uneven fading over time