Beauty Care: Moira In Pursuit, In Fact, I Mean Diamond Daze Liquid Shadow Reviews & Swatches

In Fact

Moira In Fact Diamond Daze Liquid Shadow ($8.50 for 0.1 oz.) is a medium copper with warm, reddish undertones and a glittering finish that was quite shiny after it dried down.

Sheer coverage (marketed as opaque)
Thin, more watery feel
Became gummy as it dried down (do not blend/mess with during this stage)
Hard to manipulate/get even
Best applied as a sheerer layer, do not build up
Long-wearing (10 hours without creasing/fallout)

FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).

Top Dupes

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MAC Shiver of Delight (LE, $18.00) is warmer (90% similar).
Stila Sunset Fire (LE, $24.00) is lighter, warmer (90% similar).
Givenchy Palette Ors Audacieux #3 (LE, ) is warmer (90% similar).
Bobbi Brown Melting Point (P, $38.00) is warmer (90% similar).
Lancome Midnight Haze (LE, $19.00) is lighter (90% similar).
Urban Decay Maiden (LE, ) is warmer (90% similar).
LORAC Candlelight (PiP, $19.00) is lighter, warmer (90% similar).
Melt Cosmetics Gemini (LE, ) is lighter (90% similar).
Marc Jacobs Beauty Gleam Girl (LE, $28.00) is more shimmery (90% similar).
Too Faced Sweet Spot (P, $22.00) is lighter, less pigmented (90% similar).

View Swatches

Formula Overview

$8.50/0.1 oz. - $85.00 Per Ounce

The formula is supposed to have "no fallout" and will not crease while "glid[ing] on effortlessly." There did not seem to be a specific callout with respect to opacity, and the actual opacity ranged from sheer to more opaque with most being semi-sheer. The brand's promotional swatches/demo images showed the shades as fully opaque in coverage, though.

The consistency was very watery initially; thin, fluid, and on the more watery side so that it was hard to apply the product evenly. I tried to use my fingertips but found that my fingertips seemed to absorb the formula and caused it to dry down faster, which turned it into a gummy consistency--this was even harder to manipulate and even out! I would recommend a larger, flat synthetic brush or the included doe-foot applicator.

I found the formula to be particularly difficult and inconsistent to work with, and I think it would be best for someone who would use the shades as a sheer wash of color and is not particularly concerned for a 100% perfect evenness or layered over another eyeshadow. They have some tremendous sparkle and shine, so I can see some people loving them for real-life use.

Once on, they were crease- and fade-resistant and did not have fallout for 10 hours, as they did fully dry down, but they easily removed with water.

Note: some shades contain plastic (PET) glitter.

Browse all of our Moira Diamond Daze Liquid Shadow swatches.

Ingredients

Water, Polyethylene Terephthalate, Glycerin, Acrylates Copolymer, Synthetic Fluorphlogopite, PVP, Polyacrylamide, C13-14 Isoparaffin, Phenoxyethanol, Polyurethane-11, Laureth-7, Aluminum, MAY CONTAIN/PEUT CONTENIR/PUEDE CONTENER (+/-) : Titanium Dioxide (CI 77891), Iron Oxides (CI 77491).

Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.

In Fact

PPermanent. $8.50.

Product

Pigmentation

Texture

Longevity

3.5

Application

59%

Total

I Mean

Moira I Mean Diamond Daze Liquid Shadow ($8.50 for 0.1 oz.) is a rich, deeper copper-bronze with warm undertones and a metallic finish. This was one of the rare shades that was pigmented and easier to work with!

Opaque coverage
Thin, more watery feel
Became gummy as it dried down (do not blend/mess with during this stage)
Hard to manipulate/get even
Best applied as a sheerer layer, do not build up
Long-wearing (10 hours without creasing/fallout)

FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).

Top Dupes

View Swatches View All Dupes

Huda Beauty Chocolate Brown #4 (PiP, ) is more shimmery, lighter (95% similar).
ColourPop Speechless (PiP, $4.50) is lighter, warmer (90% similar).
Charlotte Tilbury Star Aura (Smoke) (LE, ) is lighter, warmer (90% similar).
Viseart Truffle (PiP, ) is lighter, warmer (90% similar).
NABLA Cosmetics Romeo (PiP, $8.00) is lighter (90% similar).
Too Faced Classy and Sassy (LE, $16.00) is more shimmery, lighter (90% similar).
Melt Cosmetics Warehouse Party (LE, ) is more shimmery, cooler (90% similar).
Anastasia Cinder (LE, $12.00) is more shimmery, lighter (90% similar).
Ace Beaute Harvest (DC, ) is lighter, warmer (90% similar).
ColourPop Charmed Life (P, $6.00) is more shimmery, lighter, warmer (90% similar).

View Swatches

Formula Overview

$8.50/0.1 oz. - $85.00 Per Ounce

Once on, they were crease- and fade-resistant and did not have fallout for 10 hours, as they did fully dry down, but they easily removed with water.

Note: some shades contain plastic (PET) glitter.

Browse all of our Moira Diamond Daze Liquid Shadow swatches.

Ingredients

Water, Mica, Synthetic Fluorphlogopite, Glycerin, PVP, Polyacrylamide, C13-14 Isoparaffin, Phenoxyethanol, Laureth-7, MAY CONTAIN/PEUT CONTENIR/PUEDE CONTENER (+/-): Titanium Dioxide (CI 77891), Iron Oxides (CI 77491).

I Mean

PPermanent. $8.50.

Product

Pigmentation

Texture

Longevity

4.5

Application

86%

Total

In Pursuit

Moira In Pursuit Diamond Daze Liquid Shadow ($8.50 for 0.1 oz.) is a darker, rosy lavender with warm undertones and lighter, golden pearl throughout.

Medium coverage (marketed as opaque)
Thin, more watery feel
Became gummy as it dried down (do not blend/mess with during this stage)
Hard to manipulate/get even
Best applied as a sheerer layer, do not build up
Long-wearing (10 hours without creasing/fallout)

FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).

Top Dupes

View Swatches View All Dupes

ColourPop Oh Gosh (LE, $4.50) is more shimmery (95% similar).
ColourPop Big Ego (P, $9.00) is more shimmery (90% similar).
ColourPop Moonrise (LE, $4.50) is darker, cooler (90% similar).
ColourPop Miami Vibes (PiP, $4.50) is less shimmery, darker, cooler (90% similar).
Sydney Grace Temptalia (PiP, $6.25) is darker, cooler (90% similar).
Sugarpill Dream State (PiP, $13.00) is lighter (90% similar).
Glaminatrix Grace (P, $8.04) is cooler (90% similar).
Danessa Myricks Parade (P, $18.00) is more shimmery, darker (85% similar).
ColourPop Joy (LE, $4.50) is lighter (85% similar).

View Swatches

Formula Overview

$8.50/0.1 oz. - $85.00 Per Ounce

Once on, they were crease- and fade-resistant and did not have fallout for 10 hours, as they did fully dry down, but they easily removed with water.

Note: some shades contain plastic (PET) glitter.

Browse all of our Moira Diamond Daze Liquid Shadow swatches.

Ingredients

Water, Synthetic Fluorphlogopite, Glycerin, PVP, Polyacrylamide, C13-14 Isoparaffin, Phenoxyethanol, Laureth-7, Tin Oxide, MAY CONTAIN/PEUT CONTENIR/PUEDE CONTENER (+/-): Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Carmine (CI 75470), Ferric Ammonium Ferrocyanide (CI 77510).