Beauty Care: Fenty Beauty HBIC & Bread Winn'r Icon Velvet Liquid Lipsticks Reviews & Swaatches

HBIC

Fenty Beauty HBIC Icon Velvet Liquid Lipstick ($29.00 for 0.19 oz.) is a medium red with neutral-to-warm undertones and a satin finish. This shade seemed less emollient–and thus looked more matte faster–than other shades in the range.

Opaque color payoff in one layer
Smooth, velvety texture that spread evenly; slightly thinner than other shades
Light-medium thickness, prone to somewhat settling into lip lines
Long-wearing (six hours), non-drying

FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).

Top Dupes

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Pat McGrath McGrath Muse (DC, $40.00) is warmer (90% similar).
NARS Intrigue (P, $26.00) is darker, brighter (90% similar).
NARS Too Hot to Hold (P, $34.00) is darker, cooler (90% similar).
MAC Lee Hi (LE, $19.00) is darker (90% similar).
YSL Corail Antinomique (10) (P, $39.00) is darker, cooler (85% similar).
Sephora Aries (89) (LE, $8.00) is darker (85% similar).
Tom Ford Beauty Nikita (Left) (LE, ) is brighter, warmer, glossier (85% similar).

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Possible Dupes

These are likely to be very similar shades based on our duping algorithm.

NARS Carmen (P, $34.00).
Hourglass I Still (P, $34.00).

Formula Overview

$29.00/0.19 oz. - $152.63 Per Ounce

The formula is supposed to have "high-impact color" with a "smooth, lightweight texture" that is "comfortable and non-drying" and has a "velvet-matte finish." They are very pigmented, smooth and velvety textured liquid lipsticks that applied evenly and spread well across my lips, but had a bit of a clinginess to them that wasn't drying but felt noticeable.

I've noticed that some silicone-heavy formulations can look bumpy or unmixed in close-ups, though they don't actually feel that way in person when pressing my lips together. The consistency was whipped, as described, but it was thicker and not as lightweight as I would have expected for this type of formula.

I found the formula fairly forgiving of lip texture but was more prone to settling into my lip lines, especially over time. It was better to a light blot after the initial application, which seemed to minimize the settling over time. "Dry down" is a bit of a stretch as they aren't transfer-free until enough has worn down over time. Most shades lasted for five to seven hours and felt non-drying.

Browse all of our Fenty Beauty Icon Velvet Liquid Lipstick swatches.

Ingredients

HBIC

PPermanent. $29.00.

8.5

Product

Pigmentation

8.5

Texture

Longevity

Application

93%

Total

Bread Winn'r

Fenty Beauty Bread Winn’r Icon Velvet Liquid Lipstick ($29.00 for 0.19 oz.) is a deep, chocolate brown with subtle, warm reddish undertones and a satin finish.