Does a brand or product having a charitable component make you more or less likely to purchase?

Not typically. It’s a nice thing to see, assuming it’s meaningful, but unless it’s 100% of net profits (or better!), I’m not incentivized to purchase.

— Christine

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source https://www.temptalia.com/does-a-brand-or-product-having-a-charitable-component-make-you-more-or-less-likely-to-purchase/