What is most helpful from a brand's descriptions and/or images when making a purchase?

Color descriptions help a lot, even if they are off, as they usually tell me more about a product than most brand’s swatches (which often are quite digitally altered!).

— Christine

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source https://www.temptalia.com/what-is-most-helpful-from-a-brands-descriptions-and-or-images-when-making-a-purchase/