Fenty Beauty is one that comes to mind as I think their recent releases over the last two years have been consistently higher-performing than some of their original releases (e.g. eyeshadows). They have always had some standout products, just that the brand as a whole has definitely gotten better...
— Christine
source https://www.temptalia.com/what-makeup-brand-do-you-think-has-really-upped-their-game-in-the-last-couple-of-years-3/
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