I think the industry could use more mid-end brands in general, particularly a brand that’s more color-focused and another that is more environmentally friendly with more ethereal and sheerer textures/finishes but in formulas and ranges that work on a diverse range of skin tones.
— Christine
source https://www.temptalia.com/are-there-any-major-gaps-that-a-brand-has-yet-to-fill/
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