Beauty Care: Chanel Rouge Impulsif & Rouge Triomphal Rouge Allure Velvets Reviews & Swatches

Rouge Impulsif (247)

Chanel Rouge Impulsif (247) Rouge Allure Velvet ($38.00 for 0.12 oz.) is a brighter, medium orange-coral with strong, warm undertones and a satin finish. It had nearly opaque pigmentation in one layer, which was buildable to full coverage. The texture was lightweight, thinner but not clingy, and more like a velvet-cream hybrid, so it had a bit of slip and creaminess but still felt a touch velvety.

The product applied evenly to my lips and didn’t emphasize my lip texture noticeably, but it wasn’t as flattering as I know this formula has been (which can be more smoothing). It lasted well for four and a half hours and felt lightly hydrating over time.

FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).

Top Dupes

View Swatches View All Dupes

Pat McGrath Apricult (LE, $40.00) is warmer (95% similar).
Estee Lauder Fierce (P, $32.00) is warmer (90% similar).
Tom Ford Beauty Tantalize (Right) (LE, ) is less shimmery, cooler (90% similar).
Pat McGrath Tropicalia (DC, $40.00) is less shimmery, darker (90% similar).
ColourPop Reverie (LE, $7.00) is less shimmery, darker (90% similar).
MAC Vermillion Vee (LE, $20.00) is darker, cooler (90% similar).
ColourPop Cozy (P, $7.00) is less shimmery, cooler (90% similar).
NARS Rouge Insolent (P, $26.00) is less shimmery, darker (90% similar).
Urban Decay Tilt (P, $18.00) is less shimmery, cooler (90% similar).
Urban Decay Wired (P, $18.00) is less shimmery, lighter, glossier (85% similar).

View Swatches

Formula Overview

$38.00/0.12 oz. - $316.67 Per Ounce

The Rouge Allure Velvet formula is supposed to be a "non-drying matte lipstick" with "intensely rich, long-wearing colour" and has a "velvet matte finish." Over time, I felt like the formula has improved and is actually non-drying (the original launch did not wear well on me) to lightly drying (seen more in shades that have lasted six to eight hours). The pigmentation varies from shade to shade but is usually semi-opaque to opaque with a semi-matte to satin finish. The texture had a velvety, glide-on feel that doesn't feel particularly creamy or wet, yet the lipstick is comfortable to wear over the four to six hours it typically lasts for. Like most Chanel lip products, they have a rosy scent but no discernible taste.

Browse all of our Chanel Rouge Allure Velvet swatches.

Ingredients

Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.

Rouge Impulsif (247)

LELimited Edition. $38.00.

A-

Product

9.5

Pigmentation

Texture

Longevity

Application

92%

Total

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Rouge Triomphal (257)

Chanel Rouge Triomphal (257) Rouge Allure Velvet ($38.00 for 0.12 oz.) is a brighter, medium-dark red with cooler, bluer undertones and a satin finish. It was just shy of full coverage in a single layer, which could be built up to full coverage.

The lipstick applied evenly and smoothly across my lips without dragging, and the product didn’t gather in my lip lines; I felt like my texture and lip lines seemed slightly smoother. The consistency was lightweight, thin but not clingy, and not too slippery but had enough glide to apply easily. It wore nicely for six hours, left a faint stain behind, and felt lightly moisturizing.

FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).

Top Dupes

View Swatches View All Dupes

Revlon Love That Red (P, $8.49) is less shimmery, lighter, warmer (95% similar).
Becca Ruby (P, $24.00) is brighter (95% similar).
ColourPop Million Dollar Baby (LE, $7.00) is less shimmery, darker (95% similar).
Becca Cherry (P, $24.00) is warmer (95% similar).
Chanel Rouge Spectaculaire (837) (LE, $38.00) is warmer (90% similar).
Becca Tangy (P, $24.00) is warmer, better quality (90% similar).
ColourPop Lucky Star (LE, $7.00) is less shimmery, warmer (90% similar).
MAC Frenesi (LE, $20.00) is darker (90% similar).
Fenty Beauty Hot Blooded (LE, $20.00) is less shimmery, lighter, warmer (90% similar).
Bite Beauty Negroni (P, $24.00) is lighter, warmer (90% similar).