Beauty Care: Chanel Mythe & Tenacious Rouge Allure Laques Reviews & Swatches

Mythe (71)

Chanel Mythe (71) Rouge Allure Laque (2020) ($40.00 for 0.18 oz.) is a brighter, medium coppery-red with warm undertones and a metallic sheen. It had medium color coverage, which could have applied more evenly. The product allowed for layering, so coverage could be built up comfortably.

The texture was lightweight, moderately emollient (almost balm-like, as it had a lot of slip but didn’t feel watery), and spreadable. It developed into a slightly thicker and moderately tacky consistency that was comfortable to wear as it didn’t feel clingy but stayed in place well. This shade lasted nicely for five hours and was very hydrating, but it was a lot sheerer and shorter-wearing than marketed.

FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).

Top Dupes

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Tom Ford Beauty Alias (LE, $56.00) is cooler (90% similar).
Urban Decay Wildfire (P, $18.00) is more shimmery, darker, warmer (85% similar).
Wet 'n' Wild Ready to Swoon (P, $0.99) is lighter, cooler (85% similar).
Estee Lauder Hot Chills (310) (P, $32.00) is warmer (85% similar).
Tom Ford Beauty Roberto (P, $36.00) is warmer (85% similar).
Sephora Sun Stone (106) (P, $14.00) is more shimmery, darker, less glossy (85% similar).
Kat Von D Thin Lizzy (DC, $21.00) is more shimmery, darker, warmer (85% similar).
Chanel Shipshape (114) (P, $37.00) is less shimmery, warmer (85% similar).
Tom Ford Beauty Hiro (P, $36.00) is more shimmery, lighter, warmer (80% similar).
Revlon Abstract Orange (P, $8.49) is less shimmery, darker, warmer (80% similar).

View Swatches

Formula Overview

$40.00/0.18 oz. - $222.22 Per Ounce

The formula is supposed to have "ultra-intense colour with longwearing satin shine in one swipe" that lasts up to "12 hours" and is comfortable for up to "8 hours." The majority of shades I tested had more medium to semi-opaque coverage in one layer, which could be built up by applying a second layer.

The consistency felt more emollient and like a liquid lip balm initially, and within 30 seconds, it transformed to something slightly thicker, denser, and tackier, which helped to keep the product in place better. I also felt like over time, the color seemed to look more even and was less likely to sit in my lip lines, but this could take an hour or longer to be visible.

It was felt rather lightweight and had more of that "satin shine" the brand claimed after an hour or two of wear, and it felt significantly less tacky. There are other formulas on the market that have a similar start and finish in feel (going from something thinner to something thicker and tackier), but the tackiness wearing down faster with Chanel's formula ended up reducing longevity significantly.

The color lasted between five and seven hours with deeper, more pigmented and brighter shades lasting longer than lighter ones. They did not survive that well through a meal, and for something that is marketed as lasting up to 12 hours, I'd expect better survivability. They were very comfortable and hydrating to wear, though, and they left my lips in better condition after wearing different shades over a few days. They had a floral scent but didn't yield a noticeable taste for me.

And no, these are nothing like the previously-released Rouge Allure Laque formula. The older formula has more like a literal liquid lipstick, so it was creamier, thicker, and the formula didn't change or set after a minute or so; at most, it wore down to a more satin to semi-matte finish after a few hours of wear (as any glossier lipstick might). While they share the same name, they're really different types of formulas.

Browse all of our Chanel Rouge Allure Laque (2020) swatches.

Ingredients

Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.

Mythe (71)

PPermanent. $40.00.

C-

7.5

Product

Pigmentation

8.5

Texture

Longevity

Application

71%

Total

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Tenacious (78)

Chanel Tenacious (78) Rouge Allure Laque (2020) ($40.00 for 0.18 oz.) is a medium-dark berry with subtle, cool undertones and a natural sheen. It had semi-opaque color payoff in one layer, and it was one of the more pigmented shades in a single pass in the range.

The texture felt lightweight, thin, and emollient as it spread evenly over my lips during the initial application. The formula “set” to a slightly thicker and moderately tacky texture that remained for the next few hours. It wore well for seven hours and was moisturizing over time.

FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).

Top Dupes

View Swatches View All Dupes

Chanel Camelia Grenat (617) (LE, $40.00) is more shimmery, warmer (95% similar).
Pat McGrath Executive Realness (P, $40.00) is darker, less glossy (90% similar).
Guerlain #75 (P, $33.00) is darker (90% similar).
Rare Beauty Strengthen (P, $20.00) is darker, warmer (90% similar).
YSL Dazzling Carmin (95) (LE, $38.00) is darker (90% similar).
ColourPop Hermosa (P, $8.00) is darker, warmer (90% similar).
NARS Afghan Red (P, $26.00) is darker, warmer, less glossy (85% similar).
Lisa Eldridge Velvet Myth (LE, $32.00) is darker (85% similar).
ColourPop She Said (P, $7.00) is lighter, warmer, less glossy (85% similar).
MAC Stone's Throw (LE, $20.00) is more shimmery, darker, warmer (85% similar).