Urban Decay is the one that comes to mind–I feel like they used to have a strong identity, but it’s been clouded over the last five or more years. I also think they went from being consistent to becoming wildly inconsistent.
— Christine
source https://www.temptalia.com/what-brand-would-you-like-to-improve-or-revamp-so-you-could-love-them-again/
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