Beauty Care: Tower 28 Coconut & Oat ShineOn Milky Lip Jelly Glosses Reviews & Swatches

Coconut

Tower 28 Coconut ShineOn Milky Jelly Lip Gloss Tower 28 Coconut ShineOn Milky Jelly Lip Gloss ($14.00 for 0.13 oz.) is a brighter, peony pink with moderate, warm undertones and a milky, cream finish with moderate shine. It had semi-sheer color coverage in a single layer, which applied evenly on my lips, though there was a smidgen of product that settled into my lip lines–it wasn’t noticeable from a normal viewing distance.

The texture was smooth, more like a gel-like cream, so it had substance and some thickness but it wasn’t heavy or tacky. It wore well for two hours and felt hydrating over time.

FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).

Top Dupes

View Swatches View All Dupes

ColourPop Bobbidi (LE, $6.00) is less shimmery, more pigmented, warmer (90% similar).
Tarte Myth (LE, $20.00) is less shimmery, more pigmented (90% similar).
Fenty Beauty Cheeky (LE, $19.00) is more shimmery, darker, warmer (85% similar).
Lisa Eldridge Go Lightly (P, $23.50) is darker, more pigmented (85% similar).
ColourPop Feedback (P, $6.00) is darker, more pigmented, cooler (85% similar).
NARS Rapture (LE, $26.00) is less shimmery, darker, more pigmented (80% similar).
Urban Decay Snitch (P, $20.00) is less shimmery, darker, more pigmented (80% similar).
Lisa Eldridge Blush (P, $23.50) is less shimmery, darker, more pigmented (80% similar).
Chanel Poppea (794) (LE, $30.00) is less shimmery, darker, more pigmented (80% similar).

View Swatches

Formula Overview

$14.00/0.13 oz. - $107.69 Per Ounce

The formula is supposed to have the "shine of a gloss" with the "comfort of a balm" and a "wash of milky color." It has a smooth, non-sticky texture that has more of a cream-gel like feel, as there was a more substantial, slightly thicker consistency but it wasn't heavy to wear.

The coverage ranged from semi-sheer to medium, but the upside was that they went on evenly and comfortably. Most of the shades seemed to soften my lip lines rather than settle into them, which can be an issue with milkier finishes.

They lasted between two and three hours and were hydrating over time. It had a creamy, sweet and lightly fruity scent--almost reminded me of salt water taffy in some sort of fruit flavor.

Browse all of our Tower 28 ShineOn Milky Jelly Lip Gloss swatches.

Ingredients

Hydrogenated Polyisobutene, Polybutene, Prunus Armeniaca (Apricot) Kernel Oil, Ethylene/Propylene/Styrene Copolymer, Octyldodecanol, Oryza Sativa (Rice) Bran Extract, Helianthus Annuus (Sunflower) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Ricinus Communis (Castor) Seed Oil, Rosa Canina Fruit Oil, Rubus Idaeus (Raspberry) Seed Oil, Persea Gratissima (Avocado) Oil, Tocopherol, Caprylyl Glycol, Ethylhexylglycerin, Butylene/Ethylene/Styrene Copolymer, Flavor, Iron Oxides (CI 77492), Red 22 Lake (CI 45380), Red 28 Lake (CI 45410), Manganese Violet (CI 77742), Red 40 Lake (CI 16035).

Coconut

PPermanent. $14.00.

B+

Product

Pigmentation

8.5

Texture

6.5

Longevity

Application

87%

Total

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Oat

Tower 28 Oat ShineOn Milky Jelly Lip Gloss Tower 28 Oat ShineOn Milky Jelly Lip Gloss ($14.00 for 0.13 oz.) is a medium-dark, pink-peach with moderate, warm undertones and a milky, cream finish with moderate shine. It had semi-sheer color payoff in a single stroke, which applied fairly evenly but settled noticeably into my lip lines. It was the lightest and milkiest shade in the range that I tried, and it applied the least-flattering (though not a total surprise).

The gloss had a smooth, lightweight consistency that was slightly thicker (but not tacky or goopy!), so it felt plush and comfortable while on. It stayed on well for two hours and felt moisturizing while worn.