I don’t know if they’ve lost it, but I feel like Urban Decay’s identity (neutrals with pops) has changed over time but they won’t leave their original identity (edgy) in the past. I feel like they’ve really shifted in a new direction but a lot of their shade names and branding don’t...
— Christine
source https://www.temptalia.com/what-brand-has-lost-its-identity/
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