Beauty Care: Rare Beauty by Selena Gomez Launches September 9th

Release Date + About the Launch

Created by Selena Gomez, Rare Beauty is challenging unrealistic standards of perfection. In Selena’s own words, “It’s not about being someone else, but being who you are.” This is makeup made to feel good in, without hiding what makes you unique. Airy and breathable, our skin-loving formulas go on easy for adjustable coverage and a fresh finish that always looks like you.

9/3

Sephora

Products in the Launch

Liquid Touch Weightless Foundation, $29.00 (New, Permanent)

Featuring a convenient doe foot applicator, this foundation delivers pure pigments packed in a serum-like base, making it easy to blend and build coverage while evening out skin tone and hiding the look of pores—no clogging or caking. With a botanical blend of lotus, gardenia, and water lily, it calms and nourishes skin for comfortable long wear in 48 shades. For dry skin, it is recommended to moisturize and then follow with Always an Optimist Primer (sold separately) for best results.

100W light with warm golden undertones
110N light with neutral golden undertones
120C light with cool peach undertones
130N light with neutral beige undertones
140C light with cool beige undertones
150C light with cool peach undertones
160C light with cool pink undertones
170W light with warm olive undertones
180W light with warm peach undertones
190W light medium with warm golden undertones
200C light medium with cool beige undertones
210N light medium with neutral beige undertones
220C light medium with cool pink undertones
230N light medium with neutral olive undertones
240W light medium with warm golden undertones
250W light medium with warm peach undertones (Selena’s shade)
260N light medium with neutral peach undertones
270N light medium with neutral beige undertones
280N light medium with neutral olive undertones
290N medium with neutral golden undertones
300C medium with cool beige undertones
310W medium with warm peach undertones
320W medium with warm golden undertones
330N medium with neutral beige undertones
340C medium with cool beige undertones
350C medium with cool pink undertones
360W medium with warm olive undertones
370N medium with neutral golden undertones
380W medium deep with warm golden undertones
390C medium deep with cool peach undertones
400W medium deep with warm golden undertones
410N medium deep with neutral peach undertones
420N medium deep with neutral olive undertones
430W medium deep with warm olive undertones
440C medium deep with cool neutral undertones
450N medium deep with neutral golden undertones
460W medium deep with warm olive undertones
470C medium deep with cool peach undertones
480W deep with warm neutral undertones
490C deep with cool red undertones
500N deep with neutral golden undertones
510W deep with warm olive undertones
520W deep with warm golden undertones
530N deep with neutral red undertones
540C deep with cool red undertones
550C deep with cool neutral undertones
560W deep with warm golden undertones
570N deep with neutral blue undertones

Liquid Touch Brightening Concealer, $19.00 (New, Permanent)

100W light with warm golden undertones
110N light with neutral golden undertones
120C light with cool peach undertones
130N light with neutral beige undertones
140C light with cool beige undertones
150C light with cool peach undertones
160C light with cool pink undertones
170W light with warm olive undertones
180W light with warm peach undertones
190W light medium with warm golden undertones
200C light medium with cool beige undertones
210N light medium with neutral beige undertones
220C light medium with cool pink undertones
230N light medium with neutral olive undertones
240W light medium with warm golden undertones
250W light medium with warm peach undertones (Selena’s shade)
260N light medium with neutral peach undertones
270N light medium with neutral beige undertones
280N light medium with neutral olive undertones
290N medium with neutral golden undertones
300C medium with cool beige undertones
310W medium with warm peach undertones
320W medium with warm golden undertones
330N medium with neutral beige undertones
340C medium with cool beige undertones
350C medium with cool pink undertones
360W medium with warm olive undertones
370N medium with neutral golden undertones
380W medium deep with warm golden undertones
390C medium deep with cool peach undertones
400W medium deep with warm golden undertones
410N medium deep with neutral peach undertones
420N medium deep with neutral olive undertones
430W medium deep with warm olive undertones
440C medium deep with cool neutral undertones
450N medium deep with neutral golden undertones
460W medium deep with warm olive undertones
470C medium deep with cool peach undertones
480W deep with warm neutral undertones
490C deep with cool red undertones
500N deep with neutral golden undertones
510W deep with warm olive undertones
520W deep with warm golden undertones
530N deep with neutral red undertones
540C deep with cool red undertones
550C deep with cool neutral undertones
560W deep with warm golden undertones
570 N deep with neutral blue undertones

, $20.00 (New, Permanent)

This hydrating, whipped matte formula glides on for full-on color and a featherweight feel that stays comfortable all day with no drying or caking. Made with a botanical blend of lotus, gardenia, and white waterlily, plus Vitamin E, it nourishes while smoothing out lips with a soft blurring effect.

Courage nude mauve
Brave muted terracotta
Fearless deep mauve rose
Thrilling true brown
Motivate watermelon pink
Inspire bright red (Selena’s go-to shade)
Ascend deep fuschia
Energize bright coral
Strengthen dark cool red
Heroic true berry
Transform deep wine
Daring muted lavender

With Gratitude Dewy Lip Balm, $16.00 (New, Permanent)

With sheer color and soft shine, this tinted lip balm wraps lips in weightless hydration that lasts all day so they feel nourished and nurtured. With shea butter and a botanical blend of lotus, gardenia, and white waterlily, it cushions lips while building color so they look fuller and healthier.

Honor clear
Praise muted peach
Blessed bright coral
Empathy rose mauve
Thankful nude mauve
Appreciate cool brown
Support plum brown
Compliment muted berry

Soft Pinch Liquid Blush, $20.00 (New, Permanent)

Create a pinch-perfect flush using this featherweight formula infused with long-lasting pigments that last all day. Available in matte or dewy finishes, this liquid blush blends beautifully to create soft, buildable color with a natural, second-skin finish.

Happy dewy cool pink
Joy dewy muted peach
Lucky dewy hot pink
Grateful dewy true red
Bliss matte nude pink
Love matte terracotta
Grace matte bright rose mauve

Positive Light Liquid Luminizer Highlight, $22.00 (New, Permanent)

Packed with light-reflecting pearl particles and a botanical blend of lotus, gardenia, and white waterlily, this multidimensional formula lends skin a dewy glow in seconds. Mix this weightless liquid highlighter with foundation or layer it across the high points of the face for instant radiance.